Hugo Boss Bottled

BlastRadius — Senior Art Director (New York-NY)

In spearheading the online experience for Hugo Boss Bottled, I had the distinct honor of orchestrating a digital journey that mirrored the timeless sophistication of this iconic fragrance duo, available in both day and night versions.

Serving as both the Senior Product Designer and a pivotal contributor to TV spot production alongside Ryan Reynolds, this project encapsulated a nice blend of digital innovation and storytelling.

My responsibilities encompassed not only translating the essence of the Hugo Boss brand into an engaging online interface but also ensuring that the platform effectively showcased both the day and night versions of Hugo Boss Bottled. This required a keen understanding of the distinct characteristics of each variant and the creation of a user-centric design that highlighted their unique attributes.

This dual role reflects my adaptability as a Senior Product Designer and underscores my ability to create a cohesive brand experience that spans digital and traditional media, showcasing both variants of Hugo Boss Bottled in their distinct glory. The project serves as a testament to my commitment to delivering impactful, cross-channel brand experiences that leave an indelible mark.