Nike Rewind

BlastRadius — Senior Product Designer (New York-NY)

In my role as a designer for Nike Canada, I spearheaded the creation of Nike Rewind, a groundbreaking initiative aimed at identifying and supporting promising athletes from colleges to elevate their careers. Serving as a bridge between collegiate sports and professional opportunities, Nike Rewind was designed to scout, showcase, and nurture emerging talent.

My responsibilities included developing a visually compelling platform that effectively highlighted the skills, achievements, and potential of these athletes, aligning seamlessly with Nike's commitment to excellence and innovation.

Through collaboration with college sports programs, scouting networks, and athlete agents, we identified individuals who exemplified not only athletic prowess but also demonstrated the values and spirit synonymous with the Nike brand.

The platform not only served as a talent showcase but also provided a supportive ecosystem, offering resources, mentorship, and exposure to help these athletes transition to the professional realm. Nike Rewind not only contributed to the personal and professional growth of the featured athletes but also solidified Nike's reputation as a brand dedicated to fostering talent and empowering the next generation of sports stars.