Spotify Year in Music 2015

Stink Studios — Senior Art Director (New York City)

In my capacity as the Senior Art Director for Spotify's Year in Music digital campaign, I collaborated closely with Stink's team to create a dynamic online experience that allowed users to explore their top-listened tracks and global music trends. This campaign aimed to underline Spotify's profound connection to music and culture by leveraging extensive data in innovative ways.

My role involved spearheading the design of the digital campaign, ensuring that Spotify's commitment to music discovery seamlessly translated into an engaging online experience. Working collaboratively, we harnessed real data from Spotify's vast user base to create an interactive and visually captivating online campaign.

These units provided users with personalized insights into the top artists in their specific neighborhoods, offering a unique and tailored Year in Music experience.

This project not only reinforced Spotify's digital presence but also demonstrated the platform's ability to connect users with their individual music preferences and the broader cultural landscape through data-driven digital storytelling.

By seamlessly integrating real data into a global online narrative, this campaign underscored Spotify's position as a platform that not only delivers personalized music experiences but also celebrates the diverse musical landscapes that unite users around the world.