Ferrari Global Website

BlastRadius — Senior Product Designer (New York-NY)

As the Senior Product Designer and Art Director for Ferrari's Global Website, I had the privilege of crafting an online experience befitting the essence of one of the world's most iconic automotive brands.

Tasked with the challenge of translating the luxury and performance synonymous with Ferrari into a digital space, I led a dynamic team through a comprehensive redesign that elevated the brand's online presence to new heights.

My role involved orchestrating a harmonious fusion of design and aesthetics, ensuring that every pixel reflected the elegance and innovation inherent in Ferrari's DNA. Collaborating closely with stakeholders and leveraging user feedback, I meticulously crafted a user-centric interface that not only showcased the stunning range of Ferrari vehicles but also provided an immersive journey into the brand's rich history and technological prowess.

From conceptualizing captivating visual elements to overseeing the implementation of a responsive and visually striking website, this project stands as a testament to my ability to marry design sophistication with brand storytelling, creating a digital gateway worthy of the Ferrari legacy.